iSSi Pedals:
Product, Packaging, Digital

iSSi was a pedal brand born out of a need to marry performance with style. I was on the team that strategized the brand development and carried the branding forward. As Art Director, I partnered with product designers to determine pedal colors, form and branding, built out packaging skus, directed photo shoots, designed collateral materials, digital assets, and displays.

Studio Shots: Marty Wood

All assets shared with the permission of Quality Bicycle Products.