All-City Cycles:
Lead Creative 2010-Present

Born on the streets of MPLS, All-City began as a fixed-gear bike brand and quickly expanded to embrace many categories of cycling and cycling lifestyle. From 2010 to the present, I evolved from sole Designer to Art Director and then to Creative Director, leading and developing a full team of creatives. Overseeing every touch-point with consumers, I made sure we stayed relevant, exciting and authentic to the brand identity. I produced brand product graphics: bike frames, softgoods, and accessories, and developed go-to-market campaign strategies, inclusive of in-person events and activations.

Photos: Marty Wood

All assets shared with the permission of Quality Bicycle Products.