Teravail:
Branding, Product, Launch

There is nothing more rewarding than building a brand from the ground up. I was Art Director on the core team that defined Teravail and brought it to life. The brand is rooted in the connection of tires to terrain, and the transformational experiences that can be had when you follow the road less travelled. I developed the logo, color palette, and visuals, keeping the brand’s mission and vision in the forefront. We were recognized with an AIGA Design Show award and a HOW In-house award for the Teravail branding.

Creative Director: Garrett Davis
Photos: Marty Wood

All assets shared with the permission of Quality Bicycle Products.