KETL MTB Apparel:
Branding, Product, Launch

KETL is a mountain bike clothing brand with a look all its own. The brand prides itself on bringing refined style to a market saturated with over-designed and overpriced ride wear. KETL is experience driven, and celebrates the natural environment and epic riding locations. I created the brand identity, and served as Art Director from day one. I was able to gain key insights into clothing line development, like fabric choices, dying and patterning, and also created all marketing assets and design elements, from the website to the tiniest details, like branding on a button.

Creative Director: Garrett Davis
Photos: Marty Wood
Product Design: Lindsay Piper