Oland was developed in response to an ask from customers for a lace-up, all-day lifestyle boot that can function on and off the bike and withstand the cold and snow of winter. Our story centers on a “trail to tavern” experience showcasing the versatility of the boot. I conceptualized, produced and directed this project.

Creative/Art Direction: Saisha Harris
Graphic Design: Paul Hammers
Copy: Mat Orefice
Photo: Marty Wood @woodmarty
Video/Editing: spiritfolk.com

All assets shared with the permission of Quality Bicycle Products.