All-City makes beautifully crafted bicycles for urban dwellers who have a keen sense of personal style and a love of art and culture. All-City x Your City aims to tell the stories of these passionate riders and the cities that they know like the back of their hands. Our first story centers on Tampa and our Big Block track bike. We edited several versions for different channels and included some stylized stills for social. This campaign, due to budget, was 100% organic.

Design/Art Direction: Bri Goral @bri.r.goral
Copy: Bri Hopkins / Saisha Harris
Photo: Marty Wood @woodmarty
Video/Editing: Nic Huey

All assets shared with the permission of Quality Bicycle Products.