The Surly Skidloader is a mid-tail cargo bike that seamlessly integrates into your life. We wanted to tell the story of a specific Nashville musician and his daily drive (by bike). The Surly brand has a very strong DIY point of view. This video, a “why we made it” partner video, along with photo stills and compelling copy helped support the launch of this bike across multiple channels including social, email, website and paid ads.

Assoc. Creative Director: Gabe Welker
Art Director: Andy Wood @andywood68
Copy: Brendan Kennealy @bicycleidiot
Design: Bri Goral @bri.r.goral
Photo/Video: Patrick Sheehan
Video Mpls: Gray Duck Studios

All assets shared with the permission of Quality Bicycle Products.