The Steeplechase bike scavenger hunt was a brand initiative that aimed to get people out riding with friends and having fun during the COVID pandemic when social activities were few and far between. We were able to partner with our bike shops across the US and Canada to help support riders in their cities. Participants would use instagram to post proof of completion of a list of destinations and tasks in their city, curated by their local shop. The people who completed the most challenges and had the most creative documentation were entered to win a complete bike. We also provided sticker packs and swag items to be handed out at the shops and three key shops received support to host an after party. We made the most of a tight budget with a campaign landing page on the brand website, an email campaign, and a social campaign with some paid dollars behind it.

Art Director: Mike Jandora @normalfolk.design
Copy: Brendan Kennealy @bicycleidiot
Design: Bri Goral @bri.r.goral
Photo: Marty Wood @woodmarty

All assets shared with the permission of Quality Bicycle Products.