Preamble is the Steel pavement and gravel bike that has all the features you need, and nothing you don’t. Its simplicity makes it a great “first real bike” for newer riders and a reliable steed for two-wheel veterans who know exactly what they want. Commute on it. Ride no-hands on your favorite bike path. Take that dirt path shortcut. Let your mind wander and leave the grind of reality behind. You never know where this bike will take you. 

We supported this campaign with a lifestyle video, a cheeky product video, email, social and paid ads. This bike is among the best-selling models for the brand.

Art Director: Mike Jandora @normalfolk.design
Copy: Renee Hoffman LinkedIn
Design: Bri Goral @bri.r.goral
Photo: Marty Wood @woodmarty
Video: Nic Huey

All assets shared with the permission of Quality Bicycle Products.