Winter cycling has a barrier to entry that we’d like to break down. We wanted to open our arms to winter enthusiasts and fair weather cyclists and show them how fun and safe winter riding can be! We created a brand-defining video and three product category videos to be used in YouTube pre-roll, as well as gifs, static assets, and compelling copy for organic and paid social, and email campaigns.

Cold, wet, slippery, windy - it’s what we’re made for. 45Nrth gear opens up year-round cycling experiences. Winter: We’re Here for It!

Creative Director: Matt Larson
Art Director: David Swanson
Copy: Harrison Maddox
Design: Paul Hammers
Video: Howdy Gang
Photo: Marty Wood @woodmarty

All assets shared with the permission of Quality Bicycle Products.