Adventure by Bike promises personal growth, achievement, and experiences that will stay with you for life. And we believe anyone can find it. Salsa Cycles has consistently lead the industry with product tuned for adventures big and small. We wanted to create a brand anthem video that opened the possibilities of adventure cycling to a wider audience. We supported this content with YouTube pre-roll, paid placement, organic social, and email sends.

Creative Director: Kelly MacWilliams
Art Director: Collin Grant
Copy: Harrison Maddox
Design: Patrick Nash
Video: Jules Ameel
Photo: Marty Wood @woodmarty

All assets shared with the permission of Quality Bicycle Products.